Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and Resellers are two distinct kinds of business partners who directly impact the performance of your brand. These business partners are prepared to help you grow and are committed to your success.

A retailer is a B2C business that purchases wholesalers, distributors, or directly from brands to market their products or services to consumers. They might sell a variety of goods, such as shoes (Famous Footwear), outdoor gears like REI, Columbia Sportswear, and even candy, such as Lolli and Pops See’s Candy. Retailers can also specialize in specific industries, such as clothing (Pato’s Closet or Poshmark) and electronics (Best Buy or Target) and outdoor equipment.

Resellers are businesses or individuals who sell products under their own brand or stock to the final buyer. They are usually skilled negotiators that can find the best suppliers for their product at the best price and then sell the product to consumers at a profit.

This model of business is extremely popular today, particularly due to the growth of online shopping platforms. There are even brick and resellerassociation.com mortar businesses who are reselling their items like Home Depot, Walmart and Target. There are also many online marketplaces where people can sell their products. This includes Facebook marketplace, Craigslist and even the popular clothing site, Poshmark. Some of these marketplaces may have restrictions on what you can and cannot sell.